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Book Direct Guest Education Day

February 6, 2019 by Hawthorn Inn B&B

The #BookDirect Guest Education Day, recurs on the first Wednesday in February. The Second Annual Book Direct Guest Education Day is February 6, 2019.  It surprises me how many times a guest thinks they are on our website, but they are actually on a Online Travel Agent’s (OTA’s) website.Google's Book a room button

Then I learned of a Google survey conducted by a collaboration of bed and breakfast industry professionals. The results of the study indicate that 70% of travelers think that Google’s Book a Room button goes directly to the hotel or they do not know where it goes. We decided it was important to take this opportunity to educate potential guests.

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