The #BookDirect Guest Education Day, recurs on the first Wednesday in February. The Second Annual Book Direct Guest Education Day is February 6, 2019. It surprises me how many times a guest thinks they are on our website, but they are actually on a Online Travel Agent’s (OTA’s) website.
Then I learned of a Google survey conducted by a collaboration of bed and breakfast industry professionals. The results of the study indicate that 70% of travelers think that Google’s Book a Room button goes directly to the hotel or they do not know where it goes. We decided it was important to take this opportunity to educate potential guests.
Read the rest of this page »